Saturday, March 5, 2016

How Microsoft killed Dreamcast, and Sega

Microsoft during the late 90's started its venture into the console market, by offering to develop a operating system for x86 hardware for Sega, Sega at the time agreed to do so. This was after they saw that it would be a opertunity even if Sega failed Microsoft would still profit no matter what because it turned out that their OS was a modified windows NT version costing Microsoft miniumn effort with directx support. Directx is Microsofts graphics rendering API for gaming, it was Microsofts attempt at holding the game industry under their monopoly by making a API platform only compatible with their platforms, and that they would be forced to release games made in directx only on to Microsoft platforms.

Sega gladdily agreed to this deal as it would cost them nothing they thought. But a few months after the dreamcast released in Japan, Sega of America President Peter Moore was already sabotaging the dream cast in America by mismanaging assets and causing flame wars with distribution places over the failure of the Saturn. Advertising the dream cast was non-existent till several months after the release of the console in which Peter Moore was attempting to bring the company down further and further by sabotaging the dream cast on the consumer front. On the developer front of developing software was another situation, trying to promote that they continue working on their games just in-case the dreamcast was pulled.

The dreamcast had a slow start due to lack of marketing, and it snuck its way out in the states, a year prior it was a mass huge success in Japan, and it was a success in Europe. This was one of the first cases that Sega Of America acted on its own destroying itself because of a litteral sabatoge. Peter moore continued to push that the Dreamcast needs its plug pulled from store shelves, till it actually happened despite the late adopters making nearly 3 million sales in a year for their console, and convincing the board to cancel it in America in Attempts to make software for microsoft's Xbox which was under development after the success of the Japanese market.

Here is where it becomes obvious that Peter Moore killed the dreamcast for the xbox, He left Sega of America on his own terms to go work for Microsoft, after deal attempt to deal attempt to expand the American Market faster, even a chairman from Sega Of Japan tried to make a written plan to handle the American market where dreamcast games could be played on xbox, but unforchently that chairman died during those plans. He took many skilled software developers and hardware developers over to Microsoft when he left sega as well.

Much of the information provided here I gathered from the old web back in the day. Wayback machine is required to look it up on old day websites with interviews.

Articles like this:

Ignore the fact that Peter Moore not only fired people but got them jobs back in Microsoft, fired them then left himself to Microsoft, and made claims that it was Japan's doing when that wasn't the case according to his own words.

Articles like this:

Show more of the information from interviews with Peter Moore. Lies no doubtfully to protect himself from these claims as he left Microsoft to go work for the Head of EA Sports right after leaving when the Xbox 360 RROD crises began with a whopping 54% hardware failure rate for its first year.

Peter Moore is a bussiness man when he sees a sinking ship he askes himself how he can benefit from it the most. Well by sinking it faster, that is what happened with Sega. Peter Moore knew very very little about video games when he took that position.

In modern day news history has been changed, completely ignoring lead Dreamcast hardware developers interviews(lost), the facts that happened during that time. Some repeating old news with a twist on it, changing it, morphing it to fit infavor of Peter Moore. SEGA Chairman Isao Okawa tried to fight against the dreamcasts failure in America, he fought to sell the software on xbox platform visiting Bill Gates. Despite hardware sales increasing, due to misleading information provided by Peter Moore who fired majority of their employees. Much like you can see words are cherry picked to not give the full picture of the situation with these articles.

Sites like kotaku provide contridicting information, one saying it isn't anything but sales fault, despite a massive sales increase, and the other saying it could have been saved by the xbox.

Remember the Dreamcast sold ~4 million units in the USA in 18months.

This was back in 1999, that is a mass success with a much smaller market share at that given time, despite all the sabatoging done by Peter Moore. This means if a middle market developer made a game for the system they only had about 1-2 years to make a game for it, assuming they knew it was hitting the dust which they didn't. Valve's Halflife for dreamcast was pulled the weak of release off store shelves when the game was 100% complete and ready for store shelves, some already put out due to this dropped out.

In a nutshell of what actually happened At Sega Of America:

- Peter Moore was put into Presidential power after working his way up
- Peter Moore put all efforts into pushing against Sega Of Japan
- Peter Moore mismanaged assets and lack of advertising caused slow inital sales
- Peter Moore misinformed Sega of Japan on sales decrease during summer price drop increasing sales
- Peter Moore pushed that Sega in its entirety to focus on software development
- Peter Moore mass fired ( nearly all skilled devs went to microsoft with him)
- Peter Moore convinced the Sega Of America board to focus only on software and the new chairmen too
- Peter Moore pulled the plug on the Dreamcast despite sales increases during the Holiday season
- Peter Moore left Sega to go work for Microsoft after successfully killing the Dreamcast, taking plenty of x, and current Sega employees right out from under Sega.
- Peter Moore Left microsoft for EA for a "Better opertuinity" soon after EA Sports released non-equal versions of their games after Petter Moore took over more Microsoft focus.

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