EX-ceo & president Bernie Stolar said, the new president wanted to move the company into a software only company and not so much on hardware. The new president he was reffering to was non-other than Peter Moore, who single handedly brought Sega of the world to its knees for his own intent. He pulled the plug on the dreamcast, and blamed Japan when that wasn't the case. In his last days as President of Sega of America he had crippled the amaerican branch so much that Sega of Japan tried to make deals with microsoft to have them play dreamcast games on their platforms, which would have crippled and forcefully pulled the plug of the dreamcast in Europe, and Japan only would have harmed the company world wide. It probably wouldn't be around anymore if Peter Moore had his way. Dreamcast marketing was only so bad because of him, he wanted the console to fail so the company would fail before he left to go work for microsoft after screwing over Sega Of America and leaving them in a damaged state.The dreamcast actually sold very well for a system with poor marketing, if not for Peter Moore I am sure it could have lasted till 2007, and sold much more then it did.
Since Peter Moore left Sega of America they have been pearly obsessed with making and only having Sonic games hit the states, we have missed out on so many of sega's titles over the years around the world because of the dissaray state Peter Moore left Sega of Ameirca in, a majority of Sega of America's assets where fired, due to Peter Moores own personal interests and lack of being in touch with the average Sega fan. I am sure if Sega was to make a system today even a micro-console the fans would eat it up, as long as they brought games other than just sonic to it, and made some games exclusive.
The state of Sega of America really didn't start getting better until these last couple years, before that it was unorganized, and still in the disarray Peter Moore left it in only surviving on the work of their sister branches.
Lucky plans of dealing with Microsoft to have their platforms play dreamcast games fell through, and eventually Peter Moore just left to go work for Microsoft, else we would not have titles in japan and europe uptil around 1999-2007. It is clear that Peter Moore sabotaged Sega of America because he knew he was leaving to go work for Microsoft and set them up for failure, which harmed every branch of Sega and took jobs away from its people.
He left Microsoft in 2007 right after the 360 was having consumer report problems and issues to go work for EA which he still works at till this day. I honestly wouldn't doubt if it was ultimately his decissions that lead EA to winning worst company of the year 2x in a row.
Its clear where ever he goes he will abuse the consumers, with a malicious intent, and that he is entirely out of touch of with that the people want, and not his pocket book.